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Over 20 Brands Sponsoring the 2025 Esports World Cup

ESports World Cup logo on marble background, featuring logos of partners: Sony, Aramco, Amazon, Honor, Barn's, and Pepsi. Gold accents. its about who sponsoring the event.
EWC 25 and its Sponsors (Credit: Esports World Cup Foundation)

The Esports World Cup (EWC) is back in Riyadh for its 2025 edition, bigger and more ambitious than ever. With over 25 tournaments and a record $70 million prize pool, the event is not only making headlines for its scale but also for the extensive lineup of sponsors and partners that have signed on to support it.


While past controversies related to Saudi Arabia’s human rights record led some to question the event’s global reception, the EWC has continued to win over major international brands, many of whom have doubled down on their commitment this year. Several companies have signed multi-year agreements, and others are returning after successful partnerships in 2024.


Let’s take a complete look at every sponsor and partner for the 2025 Esports World Cup, categorized by their role and influence.


Full List of Esports World Cup 2025 Sponsors & Partners:

Elite Partner

  • STC Group – A leading Saudi Arabian telecommunications company, returning as an Elite and Founding Partner. STC provides core infrastructure to ensure seamless high-speed connectivity for the entire event and exclusive broadcasts via its digital platform, stc.tv.


Strategic Partners

  • Aramco – One of the world’s largest integrated energy and chemicals companies, based in Saudi Arabia. Aramco is the title partner of the upgraded Aramco SIM Arena, which features interactive racing experiences. It’s also hosting the new Aramco Esports Championship and a unique driver development program in partnership with Aston Martin.

  • Sony – A global entertainment and electronics conglomerate from Japan. Sony’s involvement spans music and film divisions, returning this year as a Strategic Partner after producing the 2024 EWC anthem and a behind-the-scenes documentary.

  • Amazon – The American e-commerce and tech giant has signed a three-year strategic deal to activate branded content across Twitch, Prime Video, Alexa, and podcast network Wondery. The goal is to increase EWC's visibility across key regions including North America, Europe, and the Middle East.

  • Jameel Motorsport – A division of Saudi-based Abdul Latif Jameel Group, focused on motorsports and performance driving. They’re delivering VR racing stations and immersive automotive-themed experiences throughout the EWC venue.


Main Partners

  • HONOR – A Chinese consumer electronics brand known for smartphones and smart devices. HONOR returns as the Official Smartphone Partner, supplying the HONOR Magic7 Pro for mobile competitions like PUBG Mobile, Honor of Kings, and Mobile Legends: Bang Bang.

  • Lenovo Legion – A gaming-focused brand by global tech firm Lenovo, based in China. Lenovo Legion is supplying high-performance desktops and laptops for competitors, all powered by NVIDIA RTX 5090 GPUs, along with full gear setups for attendee zones.

  • PepsiCo – An American multinational food and beverage corporation. PepsiCo returns with branded fridges, immersive fan zones, Mountain Dew merchandise drops, and co-branded content with artists and influencers.

  • Hilton – A major global hotel chain headquartered in the United States. Hilton is providing accommodations, workspaces, and hospitality services for players and staff. Several Riyadh properties will also be decorated with EWC-themed installations and signage.

  • Barn’s Coffee – A Saudi-based coffee company and one of the Kingdom’s oldest café chains. Barn’s will operate booths within the EWC festival grounds, offering local coffee favorites and refreshments for visitors.

  • Dr. Sulaiman Al-Habib Medical Group – One of Saudi Arabia’s top healthcare providers. The group is supporting the event by hosting the team HQ for Saudi esports organization POWR and providing on-site medical services and fan engagement activities.

  • Cenomi – A leading Saudi retail and lifestyle conglomerate operating shopping centers across the Kingdom. Cenomi will offer branded pop-ups, merchandise zones, and gaming retail activations at its malls and EWC-linked venues.

  • Saudia (Saudi Arabian Airlines) – The national carrier of Saudi Arabia. Saudia is helping coordinate international travel for teams, players, and staff attending the EWC, making it easier for talent worldwide to reach Riyadh. 

  • AlBaik – A beloved fast-food chain founded in Jeddah, Saudi Arabia in 1974. AlBaik is offering cultural food activations, branded zones, and fan-friendly services on-site.


Nexus Partners

  • Qiddiya City – A Saudi mega-development project focused on entertainment, sports, and tourism. As the official host of the EWC, Qiddiya is promoting its vision for a future gaming hub, with purpose-built esports venues and cultural integration.

  • SNB (Saudi National Bank) – One of the largest banks in Saudi Arabia. SNB is supporting the tournament through multiple booths at the Esports Zone and Chess Championship Hall, aligning its brand with Saudi youth and gaming innovation.


Event Suppliers

  • Secret Lab – A Singapore-based premium gaming chair manufacturer. As an Event Supplier, Secret Lab is furnishing competition stages and studio segments with their award-winning ergonomic chairs, optimizing player comfort during long matches.

  • Mastercard – A global payments technology company headquartered in the U.S. Mastercard is running branded booths and interactive giveaways, and it’s collaborating on a streamlined digital payment system for EWC attendees. 

  • IMG – A global media, sports, and talent agency headquartered in the U.S., best known for producing high-profile live broadcasts and branded content. IMG is producing the "EWC Spotlight", a weekend show airing Friday through Sunday during championship weekends. The show will feature tournament highlights, celebrity appearances, behind-the-scenes segments, and special content. It debuted on July 10 with a performance by Post Malone and will continue through the summer.


Official Technology & Data Partners

  • OBSBOT – A camera tech company known for AI-powered video solutions, based in China. OBSBOT is the official camera and webcam partner, providing high-quality gear like the Tail 2 and Tiny 2 to enhance livestream quality with features like auto-tracking and 4K clarity.

  • Stream Hatchet – A U.S.-based data analytics firm specializing in gaming and esports. As the Official Data and Insights Partner, Stream Hatchet is offering real-time analytics dashboards to monitor viewer engagement, tournament metrics, and content reach.


Entertainment & Culture Partners

  • Spotify – The Sweden-based global music streaming platform. Spotify is launching the EWC Music Hub, featuring esports-inspired playlists, performances, and artist collabs tied to the opening ceremony.

  • Crunchyroll – A U.S.-based anime streaming service owned by Sony. Crunchyroll is hosting interactive booths and giveaways themed around popular anime titles like Kaiju No. 8, Demon Slayer, and One Piece.


Other Key Partners and Stakeholders

These companies aren't official sponsors in the traditional sense, but they play major operational and content roles at the EWC:

  • The Esports Awards – Hosting the “Decade Awards” live in Riyadh during EWC 2025, honoring icons across categories like Game of the Decade and Streamer of the Decade.

  • Riot Games – Signed a 3-year deal to bring League of Legends, VALORANT, and Teamfight Tactics to the EWC until 2027. VALORANT makes its first non-VCT appearance at the event.

  • Activision Blizzard – Partnered to introduce Call of Duty: Black Ops 6 and Warzone into the EWC ecosystem. The deal will foster both grassroots and elite competition opportunities.

  • Moonton – The developer of Mobile Legends: Bang Bang is bringing the Mid-Season Cup and MLBB Women’s Invitational to the EWC under a multi-year agreement.

  • Level Infinite – Tencent’s publishing division, supporting PUBG Mobile and Honor of Kings with long-term investments in global esports initiatives.

  • EFG (ESL FACEIT Group) – Official operating partner responsible for organizing EWC tournaments, managing global marketing, and integrating competitions into their platforms like ESL, DreamHack, and FACEIT.


They also have similar partnerships with NODWIN GAMING (India), Tencent E-Sports (China), Capcom, SNK, Chess.com, and Hero Esports.


That's it for the moment, but we can expect more partnerships to be announced as the two-month event continues until August 24.

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