Disney Explains Absence From Roblox: "Not A Safe Platform At This Time"

Disney says Roblox is unsafe

Roblox, with more than 151 million daily active users, is one of the largest gaming platforms in the world. It has become a hub for brand collaborations, hosting everything from Netflix’s Stranger Things to Mattel’s Barbie.

Yet despite Roblox’s massive reach, Disney has chosen not to engage with the platform. According to a report by Variety, the company believes Roblox is not safe enough at this time, especially given its young audience.

Some observers had speculated that Disney’s absence was tied to its $1.5 billion investment in Epic Games, the company behind Fortnite. While Disney’s partnership with Fortnite is indeed strong, featuring Marvel, Star Wars, and even The Simpsons crossovers, the report clarifies that safety concerns are the primary reason Disney is steering clear of Roblox.

A source told Variety: “Disney does not currently have a formal presence on Roblox and is not partnered in any official capacity with Roblox for games or IP licensing… not just because of Disney’s revenue tied to Epic, but because Disney does not think Roblox is a safe platform at this time.”

And their concerns aren’t groundless. Roblox has faced mounting criticism and lawsuits over child safety, with accusations that the platform has "failed to protect minors." In response, Roblox has introduced stricter measures, including facial age verification and age-based chat restrictions. However, experts remain skeptical.

Ron Kerb, CEO of child safety platform Kidas, explained to Variety: “The issue is basically the ability of younger players to cheat those systems… Platforms are trying to block kids, and kids are going to find ways to open it up.”

Disney, meanwhile, continues to expand its footprint in Fortnite. The company’s content is deeply embedded in Epic’s ecosystem, with themed modes, licensed skins, and collaborations that regularly draw millions of players. Epic Games recently reported that the Simpsons crossover brought in more new and returning Fortnite players in 48 hours than the game’s entire holiday season last year.

While Roblox’s audience (151M) dwarfs Fortnite’s 30–40 million, Disney appears more confident in Epic’s ability to manage safety and brand integrity. Other studios, including Warner Bros. and Netflix, are experimenting with both platforms, but Disney is keeping its focus on Fortnite for now.

“A lot of those brands don’t want to be associated with platforms that have scammers, online predators, people who are harassing other players on their platforms. They don’t want to be associated with that. So they are strictly going to tell them, unless you take those people off the platform, we are not going to partner with you,” Kerb added.

For Roblox fans hoping to see Disney princesses or Marvel heroes in their favorite games, the wait may continue until Disney is convinced the platform is safe enough to host its iconic IP.