PUBG Mobile Team Up with JETOUR for Major Gaming Event in UAE

JETOUR, one of the fastest-rising names in the auto world, has teamed up with PUBG MOBILE for a special event in the UAE.

The car brand has been named the official auto partner of the PUBG MOBILE INFLUENCER AWARDS GALA, held last week.

This partnership feels like a natural fit. Both JETOUR and PUBG MOBILE are looking to strengthen their presence among Gen Z and Millennials, especially in the Middle East.

The collab is built around the concept of “Travel + e-sports,” blending two big passions: driving and gaming.

PUBG MOBILE is the top-grossing mobile game in Saudi Arabia and in the UAE, consistently ranking high on both iOS and Android charts.

JETOUR, meanwhile, is riding its own wave of momentum. The brand sold 560,000 vehicles in 2024, marking a whopping 80.3% growth from the previous year. And in just six years, their total global sales have hit 1.72 million units. In the Middle East, they’re currently ranked #4 in SUV sales and holds the top spot among Chinese auto brands in the region for early 2025.

JETOUR and PUBG MOBILE also plan regional roadshows across the Middle East and will be releasing a limited-edition in-game vehicle skin to celebrate the collab.