K-Pop Demon Hunters’ Global Success Attracts Korean and Western Game Studios
- Sagar Mankar
- Jul 10
- 2 min read
The Netflix animated film K-Pop Demon Hunters is now attracting serious attention from game developers around the world, with several studios looking to bring its stylish blend of K-pop and fantasy action into the gaming space.
According to Korean media outlet Gameple, a number of Korean and international game companies have started discussions with Sony—the studio behind the film—about potential collaborations. These talks include everything from developing full-scale games to smaller in-game collaborations like character skins or special themed events.
The film, which launched exclusively on Netflix on June 20, was produced by Sony Pictures Entertainment’s animation teams. It quickly shot to No. 1 in 41 countries within just a week, thanks to its eye-catching animation, slick soundtrack, and that rare ability to balance glam and grit. K-pop idols on stage by day, exorcist warriors by night—it’s a concept that turned heads and kept audiences hooked.
A big part of the film’s success comes from its close ties to real K-pop talent. Several prominent artists lent their voices, songwriting, and production skills to the project, making the original soundtrack feel like a legit idol album. The stage visuals? Easily on par with top-tier music videos. That crossover appeal is exactly what’s fueling all this interest from game studios.
As per Gameple’s report, at least two or three Korean game companies are already in talks with Sony. They’re studios with a strong focus on global growth, and they see the IP as a perfect match for international audiences.
Studios outside Korea—especially in Japan and the West—are also reportedly showing interest, though their focus seems to be more on limited-time content than full-scale games. Multiplayer titles and rhythm-based games are seen as a natural fit, thanks to the film’s strong music elements and distinctive character designs that could easily translate into avatars, outfits, or stage backdrops.
Whether it becomes a full-blown RPG, a rhythm-based music game, or a live-service title with seasonal content, there’s clearly a strong foundation here for game developers to build on. And from the looks of it, they’re wasting no time trying to claim a piece of the action.
We’ll be keeping an eye on this and will let you know which studio ends up grabbing this IP first.