McDonald’s China Launches Black Myth: Wukong Collaboration for Mid-Autumn Festival

McDonald’s China is celebrating this year’s Mid-Autumn Festival with a limited-time collaboration inspired by the blockbuster action RPG Black Myth: Wukong.

Black Myth: Wukong McDonald's Ads

A Festival Meets a Gaming Phenomenon

The Mid-Autumn Festival, one of China’s most cherished holidays, is traditionally marked by family gatherings, mooncakes, and lanterns. This year, McDonald’s is adding a modern twist by teaming up with Game Science’s Black Myth: Wukong, a title that took the world by storm when it launched in August 2024.

The game, based on the classic Journey to the West tale of Sun Wukong, earned widespread acclaim and won Ultimate Game of the Year at the 42nd Golden Joystick Award. A year later, it remains a cultural touchstone, with the studio already working on a follow-up, Black Myth: Zhong Kui.

Exclusive Meals and Mooncake-Inspired Dishes

As part of the promotion, McDonald’s China is introducing themed food and drink items. Some of the standout offerings include:

• Golden Crispy Chicken Egg Mooncake

• Cheese Double Beef Black Gold Mooncake

• Crispy Shrimp Nuggets and Curly Fries served with a treasure-themed golden dipping sauce

• Autumn Osmanthus Sparkling Milk Tea

• Golden Egg Yolk Big Luck Flavor McFlurry

• Sesame Lava Pie filled with molten egg yolk

Merchandise and Pop-Up Stores

The collaboration extends beyond food. Customers can also pick up exclusive Black Myth merchandise, including tote bags, T-shirts, pins, and even a double-sided velvet lounge robe embroidered with the Monkey King, complete with a burger balanced on his head.

Some McDonald’s locations have gone even further, decorating their restaurants with Wukong-themed visuals and setting up pop-up shops to showcase the limited-edition products.