Roblox Launches Licensing Platform to Let Creators Build Games with IPs like Stranger Things, Like a Dragon, and Squid Game

Roblox version of Squid Game (Image Credit: Netflix/Roblox/user vinniethepooh11)

Roblox has launched a new licensing system that opens the door for creators to legally build experiences using some of the most popular entertainment franchises out there. That’s right — creators can now make games based on Stranger Things, Squid Game, Like a Dragon, Twilight, and several other fan-favorite titles, all with official approval.

The idea is to make IP licensing simpler and way more accessible. Traditionally, getting rights to use a well-known brand in a game was a long and messy process involving a lot of negotiation and legal checks. Roblox is cutting through that with a platform that’s designed to help both IP holders and developers work together more easily — and at scale.

At launch, big players like Netflix, Sega, Lionsgate, and Kodansha are already involved. More are expected to join soon.

There are two key parts to this new system: the License Manager and the Licenses Catalog. The License Manager is where IP holders can set their own rules — like how their brand can be used, what kind of content is allowed, and how the revenue is split. It also lets them scan Roblox to see where and how their IP is being used.

On the creator side, the Licenses Catalog is where you developers can browse available IPs and request access. Once approved, you can start building experiences around those franchises — legally and creatively.

But it’s not a one-size-fits-all setup. The rules vary depending on the IP. For instance, Sega’s Like a Dragon license comes with some conditions. Creators need at least 1,000 daily active users to even apply, and the content has to stick pretty closely to the game’s story, characters, and setting. If approved, creators get a solid 50% share of the Robux revenue (after platform fees).

Netflix, on the other hand, doesn’t require a user minimum. However, its revenue share is lower — just 15% of Robux earnings for creators using Stranger Things or Squid Game IPs. So while it's easier to get started with Netflix IP, it’s not quite as generous on the payout side.

Lionsgate is also bringing some heavy hitters to the table, offering licenses for franchises like Saw, Twilight, Divergent, and Now You See Me. Meanwhile, Kodansha is prepping two manga titles (Blue Lock, That Time I Got Reincarnated as a Slime) for the platform, with more content expected to roll out soon.

According to Roblox, this initiative ties into their bigger vision of having 10% of all global gaming content revenue flow through their ecosystem. And they’re not just throwing numbers around — creators on the platform earned a massive $923 million in 2024, and Roblox expects that number to top $1 billion in 2025.

This new system is a big deal for creators who’ve often had to tiptoe around copyright or risk takedowns. Now, instead of guessing what’s okay, developers get a clear path to build fan-inspired games that are fully above board — and even get paid for it.

The platform hopes to expand its licensing library over time, welcoming more IP holders and experimenting with different types of licenses. That means we could see even more beloved franchises enter the Roblox universe, all backed by legal frameworks that benefit both rights holders and creators.