KRAFTON Reports Record Q1 2025 Revenue as PUBG and inZOI Drive Global Growth

Sagar Mankar
Apr 29
3 min read

KRAFTON, Inc. has announced its highest-ever quarterly sales performance for the first quarter of 2025.

The gaming company earned 874.2 billion Korean Won (about $608 million) in sales and made 457.3 billion Korean Won (about $318 million) in operating profit.

These impressive numbers show strong growth compared to last year. Sales went up by 31.3% and operating profit increased by 47.3% when compared to the same period in 2024, according to the company's official financial statements.

PUBG, inZOI, and Mobile Lead the Surge

The bulk of KRAFTON’s revenue continues to come from mobile games, which pulled in ₩532.4 billion KRW ($371 million).

PC games followed with ₩323.5 billion KRW ($225 million), and console titles and other ventures added ₩18.3 billion KRW ($12.5 million).

Two titles in particular carried the company’s PC performance:

PUBG: BATTLEGROUNDS, still thriving thanks to consistent content updates
inZOI, the new life simulation game that had a record-breaking launch

On mobile, BATTLEGROUNDS MOBILE INDIA (BGMI) played a crucial role. A recent collaboration with Indian car brand Mahindra helped the game hit its highest sales figures ever in the Indian market.

PUBG Remains a Powerhouse

Years after launch, PUBG continues to be KRAFTON’s flagship title. Its free-to-play model has kept players engaged, with over 1.4 million concurrent players reported in March 2025.

KRAFTON isn’t slowing down, either. The company is expanding the PUBG universe with multiple spin-off projects, including:

Project Black Budget – An extraction shooter
Project Valor – A console-centric battle royale
PUBG: BLINDSPOT – A top-down tactical shooter

Meanwhile, the original PUBG is receiving a major facelift via Unreal Engine 5 and upcoming user-generated content (UGC) tools—part of KRAFTON's plan to evolve the franchise into a Roblox-like platform.

inZOI: KRAFTON's Newest Success Story

One of the biggest highlights in KRAFTON's financial report is the early success of inZOI. This new game launched in Early Access on March 28 and sold over one million copies in just its first week, making it the fastest-selling KRAFTON game ever.

What's particularly impressive is that about 95% of inZOI's sales came from markets outside South Korea, showing KRAFTON's ability to create games with global appeal. The game features advanced AI technology called Smart Zoi, which uses what the company calls Co-Playable Character (CPC) technology.

KRAFTON plans to invest heavily in the game’s future, with updates and potential franchise expansion already underway.

Strategic Expansion in India

India continues to be a central focus. After BGMI's local success, KRAFTON acquired a controlling stake in Nautilus Mobile, the studio behind Real Cricket, a title boasting:

250+ million total downloads
10 million monthly active users

With this acquisition, KRAFTON aims to build new India-focused titles, run localized marketing campaigns, and discover “the next BGMI” to dominate the market.

Upcoming Games and Publishing Strategy

KRAFTON’s roadmap includes several promising third-party games:

Dinkum, a PC survival sim, launched globally on April 23, 2025 in 14 languages, with plans for console ports and a co-op spinoff (Dinkum Together).
Subnautica 2 will enter Early Access later this year, with a community-driven development approach.

Each title benefits from tailored publishing strategies designed to build long-term engagement and franchise potential.

Q1 2025 Financial Highlights

Metric	Amount
Sales	₩874.2B KRW (~$608M USD)
Operating Profit	₩457.3B KRW (~$318M USD)
QoQ Sales Growth	+41.6%
QoQ Profit Growth	+112.2%
YoY Sales Growth	+31.3%
YoY Profit Growth	+47.3%