Influencer Mia Joseph Wins Mahindra SUV in BGMI’s First In-Game Giveaway
- Sagar Mankar
- Jul 26
- 1 min read
Updated: Jul 27
A BGMI player from Thrissur has taken home a brand-new Mahindra BE 6 electric SUV after winning KRAFTON India’s first-ever in-game giveaway campaign in collaboration with Mahindra.
The winner, Mia Joseph, also known as octane_girl on Instagram, a gamer and influencer, outperformed thousands of participants nationwide in the BGMI x Mahindra “BE 6 Giveaway.”
The campaign ran from January 16 to February 15, 2025, and challenged players to complete tier-based missions within Battlegrounds Mobile India, all centered around the in-game BE 6 SUV.
Contestants were also asked to submit gameplay videos showcasing the vehicle, with the top-performing entry selected as the winner.
Mia’s submission stood out for its creativity and execution, earning her the grand prize and spotlighting her as the face of this high-profile event.
According to reports, the campaign generated an impressive 400 million impressions through BGMI’s official YouTube and Instagram platforms. Players enthusiastically participated, posting themed content, completing missions, and spreading word about the partnership across social media.
The ceremonial vehicle handover was held in Mia’s hometown of Thrissur, with officials from both KRAFTON India and Mahindra in attendance.
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