Sony Is Running a Secret Pricing Experiment on the PlayStation Store
- Sagar Mankar
- 6 minutes ago
- 2 min read
Sony is quietly testing dynamic pricing on the PlayStation Store, and the experiment is bigger than most players realize.
Price-tracking website PSPrices has been closely monitoring the PlayStation Store and recently published findings confirming that Sony has been running a dynamic pricing experiment since at least November 2025.
What started as a relatively small test has since grown into something far more significant. According to PSPrices, the program has expanded from around 50 games across 30 regions to over 150 games spanning 68 regions, and it now includes some of Sony's own first-party AAA titles.
So what exactly is dynamic pricing?
In simple terms, it means that different users or players in different regions may see different prices for the exact same game at the exact same time. One player might see the standard retail price, while another sees a noticeably lower one.
It is the kind of system that airlines, hotels, and ride-hailing services have used for years, but it is fairly new territory for console game storefronts.
The price differences observed are not small, either. As per the findings, some games have seen experimental prices that are nearly 17.6% lower than their standard retail cost. WWE 2K25, for example, appeared at an experimental price of around €61.82 compared to its standard €74.99. Warhammer 40,000: Space Marine 2 was spotted at €58.35 instead of the usual €69.99.
Even major PlayStation exclusives like God of War Ragnarok, Marvel's Spider-Man 2, Stellar Blade, HELLDIVERS 2, and Gran Turismo 7 all reportedly included in the test pool.
Here’s some titles affected from Sony’s dynamic pricing experiment:
Game | Regular Price | Experimental Price | Difference |
Marvel's Spider-Man 2 | €79.99 | €69.99 | −12.5% |
God of War Ragnarök | €79.99 | €69.99 | −12.5% |
Stellar Blade | €79.99 | €69.99 | −12.5% |
HELLDIVERS 2 | €39.99 | €35.74 | −10.6% |
Gran Turismo 7 | €79.99 | €69.99 | −12.5% |
The Last of Us Part II Remastered | €49.99 | €44.99 | −10.0% |
ASTRO BOT | €69.99 | €61.16 | −12.6% |
WWE 2K25 | €74.99 | €61.82 | −17.6% |
Warhammer 40,000: Space Marine 2 | €69.99 | €58.35 | −16.6% |
Kingdom Come: Deliverance II | €69.99 | €59.57 | −14.9% |
DOOM: The Dark Ages | €79.99 | €69.99 | −12.5% |
Red Dead Redemption 2 | €49.99 | €44.99 | −10.0% |
Sid Meier's Civilization VII | €69.99 | €62.63 | −10.5% |
Mafia: The Old Country | €49.99 | €47.35 | −5.3% |
The tracking site noted that this appears to be a controlled A/B test, where users are randomly placed into control or test groups and shown different prices for the same games.
Interestingly, the United States and Japan are currently absent from the experiment. According to reports, this is likely due to stricter market regulations in those regions.
The test is most active across Europe, the Middle East, Asia, Latin America, and Africa.
It is worth pointing out that, at least for now, this experiment appears to be about discounts rather than price increases. Sony is not charging some users more than the standard price.
Still concern floating around the gaming community is what happens if dynamic pricing becomes permanent and evolves beyond discounts.
As of now, Sony has not made any public comment about the experiment.