T-Pain and Clinton Sparks Launch Global Gaming League to Bring Gamers and Celebs Together

T-Pain and Clinton Sparks Launch Global Gaming League

The Global Gaming League (GGL) has officially launched as a new entertainment-driven gaming competition, blending celebrity culture with competitive esports across titles both modern and classic. 

Co-founded by entertainment mogul Clinton Sparks and Grammy-winning artist T-Pain, the league brings together pro gamers, streamers, influencers, and even everyday players in a live-action gaming experience streamed worldwide.

This isn’t your usual esports setup. The GGL blends today’s top games like Call of Duty and Rocket League with retro classics like Street Fighter, Mario Kart, and Tetris. And instead of keeping the pros in one lane and casuals in another, everyone competes side-by-side — live from Las Vegas.

T-Pain, who also serves as the league’s Executive Director of Strategy, says the goal is to make gaming as culturally mainstream as wrestling and MMA. “We all game—now it's time for the world to see gaming at the center of culture,” he said.

Clinton Sparks added that the league is shaking up the $200+ billion gaming industry by mixing it with music, fashion, sports, and celebrity energy. “The GGL isn’t just a league—it’s a movement,” Sparks explained.

And it’s a global one, too. Through the GGL Global Nomination Program, aspiring players from cities like Tokyo, Toronto, Lagos, and Boston can throw their hat in the ring to join one of the celebrity-owned teams. Interested players can apply directly through globalgamingleague.com.

The list of celebrity team owners is stacked. Aside from T-Pain’s Nappy Boy Gaming, names like Jermaine Dupri, Bryce Hall, Flavor Flav, Gillie Da Kid, Wallo, and Kaash Paige are all in the mix.

The league is headquartered in a sleek 43,000 sq. ft. campus in Las Vegas, which was unveiled last December at a private, celeb-packed launch event. Behind the scenes, the leadership is just as impressive. Jeff Hoffman, co-founder of Priceline, serves as GGL’s Chairman, alongside Michael Fuller (COO) and Andrew Blacker (founder of Bandsintown), with a lineup of industry veterans from the worlds of music, fashion, and hospitality.

“The future engineers, artists, and leaders are gamers,” Hoffman said. “We’re here to celebrate them, support them, and give them a global platform.”

Whether you're a die-hard competitor or just love the culture surrounding games, the GGL is shaping up to be something worth watching — and maybe even joining.