Battlefield 6 Overtakes NBA 2K26 as U.S. Best‑Selling Game of 2025

The US game sales data for October is in, and as many expected, Battlefield 6 from EA/DICE claimed the top spot.

But that’s not all; it also became the top-selling game of the year, dethroning NBA 2K26, which had just taken the crown in September from the long-reigning Monster Hunter Wilds.

Circana Confirms Battlefield 6 Tops U.S. Game Sales for 2025 | Image: EA via Gaming Amigos

The report comes from market research firm Circana and its analyst Mat Piscatella, who shared the data on Bluesky. According to him, Battlefield 6 debuted as the best-selling game of 2025 year-to-date. It’s currently the top seller of 2025 on both Xbox and PC aggregated storefront charts, while ranking second on PlayStation, behind only NBA 2K26.

Official data shows EA’s hit has sold 7 million copies globally, and yesterday EA even dubbed Battlefield 6 the "best-selling shooter of 2025" on its website, taking a jab at other heavyweights like Call of Duty: Black Ops 7 and ARC Raiders.

According to Matt, Battlefield 6 generated the highest single-month US physical and digital full-game dollar sales total in three years. The last title to top that figure was Call of Duty: Modern Warfare II in October 2022. Battlefield 6 also launched as the best-selling game in franchise history, with its October 2025 sales surpassing the lifetime total of the previous record holder, Battlefield 1.

Competition in October

While Battlefield 6 led the way, other titles also posted strong numbers. Pokémon Legends: Z‑A ranked second overall and became the best‑selling physical game of 2025 year‑to‑date.

Meanwhile, Ghost of Yōtei secured third place for October and currently sits tenth in the year‑to‑date rankings, despite being PlayStation 5 exclusive. NBA 2K26, which briefly held the top spot in September, now trails Battlefield 6 in the overall 2025 chart.

Market Context

Circana’s October 2025 report highlighted broader industry growth. Total U.S. video game spending reached $4.885 billion, up 3% compared to October 2024. Hardware sales were particularly strong, rising 36% year‑over‑year to $351 million, driven largely by the Nintendo Switch 2’s momentum. Content spending also grew modestly, with mobile and subscription services offsetting declines in other segments.

U.S. Video Game Industry Sales - October 2025

(10/5/2025 through 11/1/2025)

Total Video Game Sales (Projected to Total Market)

• October 2024: $4,742 Million

• October 2025: $4,885 Million

• Change: 3%

• 2024 YTD: $46,186 Million

• 2025 YTD: $47,057 Million

• Change: 2%

Video Game Content (Physical & Digital Full Game, DLC/MTX & Subscription)

• October 2024: $4,296 Million

• October 2025: $4,359 Million

• Change: 1%

• 2024 YTD: $41,146 Million

• 2025 YTD: $41,524 Million

• Change: 1%

Video Game Hardware

• October 2024: $258 Million

• October 2025: $351 Million

• Change: 36%

• 2024 YTD: $2,910 Million

• 2025 YTD: $3,533 Million

• Change: 21%

Video Game Accessories

• October 2024: $188 Million

• October 2025: $176 Million

• Change: -7%

• 2024 YTD: $2,130 Million

• 2025 YTD: $2,000 Million

• Change: -6%

2025 Year-to-Date U.S. Top 20 Games 

(Reporting Period: 1/5/2025 through 11/1/2025)

1. Battlefield 6 | Electronic Arts

2. NBA 2K26 | Take-Two Interactive

3. Monster Hunter: Wilds | Capcom USA

4. Borderlands 4 | Take-Two Interactive

5. EA Sports College Football 26 | Electronic Arts

6. The Elder Scrolls IV: Oblivion: Remastered | Microsoft (Corp)

7. Call of Duty: Black Ops 6 | Microsoft (Corp)

8. Madden NFL 26 | Electronic Arts

9. MLB: The Show 25 | Multiple Video Game Publishers

10. Ghost of Yotei | Sony (Corp)

11. Elden Ring: Nightreign | Bandai Namco Entertainment

12. EA Sports FC 26 | Electronic Arts

13. WWE 2K25 | Take-Two Interactive

14. Kingdom Come: Deliverance II | Plaion

15. Forza Horizon 5 | Microsoft (Corp)

16. Minecraft | Multiple Video Game Publishers

17. Split Fiction | Electronic Arts

18. EA Sports MVP Bundle (2025) | Electronic Arts

19. NBA 2K25 | Take-Two Interactive

20. Helldivers II | Sony (Corp)

October 2025 U.S. Top 20 Best-Selling Games 

(Reporting Period: 10/5/2025 through 11/1/2025)

1. Battlefield 6 | Electronic Arts

2. Pokémon Legends: Z-A | Nintendo

3. Ghost of Yotei | Sony (Corp)

4. NBA 2K26 | Take-Two Interactive

5. EA Sports FC 26 | Electronic Arts

6. Madden NFL 26 | Electronic Arts

7. The Outer Worlds 2 | Microsoft (Corp)

8. Little Nightmares III | Bandai Namco Entertainment

9. Digimon Story: Time Stranger | Bandai Namco Entertainment

10. Borderlands 4 | Take-Two Interactive

11. Ninja Gaiden 4 | Microsoft (Corp)

12. EA Sports College Football 26 | Electronic Arts

13. Super Mario Galaxy + Super Mario Galaxy 2 | Nintendo

14. Final Fantasy Tactics: The Ivalice Chronicles | Square Enix Inc (Corp)

15. Sonic Racing: CrossWorlds | Sega

16. Silent Hill: f | Konami Digital Ent.

17. Minecraft | Multiple Video Game Publishers

18. Helldivers II | Sony (Corp)

19. Grand Theft Auto V | Take-Two Interactive

20. Red Dead Redemption II | Take-Two Interactive