Netflix Games Loses Another Title as Hello Kitty and Friends Happiness Parade Sets March Exit

Image via Rogue Games

Hello Kitty and Friends: Happiness Parade is leaving Netflix Games next month, with a confirmed removal date of March 17, 2026.

Developed by Dabadu Games and published by Rogue Games, the rhythm-action title originally launched on Netflix Games back in November 2022.

It brought a colorful and high-energy experience to the platform, letting players lead a parade featuring beloved Sanrio characters like Hello Kitty, My Melody, and Pompompurin.

The gameplay revolved around tapping to the beat while dodging traps set by the mischievous Kuromi. On Android alone, the game has racked up over one million installs, which speaks to how well it connected with its audience.

So why is it leaving? As per how Netflix structures its gaming catalog, third-party titles are licensed for a fixed period, much like how movies and TV shows work on the streaming side of things. When that licensing window runs out, the game either gets renewed or gets removed. In this case, it appears the partnership between Netflix and Rogue Games has simply run its course.

This is not an isolated event. According to Whats-on-netflix, Netflix has removed over 50 titles from its gaming library so far, and 2026 alone has already seen departures like Tomb Raider: Reloaded and Game Dev Tycoon.

While Netflix continues to grow its catalog with high-profile additions like Grand Theft Auto titles and Squid Game: Unleashed, the reality of licensing deals means some games will always have an expiration date.

The good news is that Hello Kitty and Friends: Happiness Parade is not vanishing entirely. It is currently available on Nintendo Switch. There is also a possibility that the mobile version could return as a standard paid or free-to-play release on the iOS App Store and Google Play Store once it separates from Netflix. However, Rogue Games has not confirmed any mobile re-release plans yet.

One thing worth keeping in mind is that your save data will almost certainly not carry over if a standalone version does release down the line.