Roblox to Retire Star Codes, Replacing Them with Creator Rewards Program

Image: Roblox

Roblox is set to officially replace its Star Codes and Engagement-Based Payouts (EBP) systems with a new initiative called Creator Rewards, launching on July 24, 2025.

For those unfamiliar, Star Codes have worked similarly to Fortnite's Creator Codes. When players bought Robux or Premium using a creator’s Star Code, the creator received a 5% cut—without any added cost to the player. It was a way for fans to support their favorite content makers directly, but over the years, the system faded from relevance. Now, this program will be phased out by October 24, 2025.

New Creator Rewards aims to provide more equitable and meaningful earnings to a wider range of creators—especially those running smaller or emerging experiences. Roblox says the system is designed not only to boost overall earnings potential but also to provide clearer insights and better tools for tracking revenue via the Creator Dashboard.

One of the key changes is how engagement is rewarded. Under the new structure, developers will earn Robux through two primary methods: Daily Engagement Rewards and Audience Expansion Rewards.

The Daily Engagement Reward gives creators 5 Robux when an Active Spender—defined as someone who has spent at least $9.99 on the platform in the past 60 days—spends 10 minutes in their experience. However, the system only credits the first three experiences a user launches each day. According to Roblox, this model strikes a balance by encouraging fun, replayable content and avoiding scenarios where only top games dominate user time.

Meanwhile, the Audience Expansion Reward focuses on growth. If a creator brings in a new or returning player (inactive for at least 60 days), they earn a 35% revenue share on the user’s first 100 Robux purchases over two months. To qualify, the user must engage for 10 minutes via a direct link or search for the experience by name.

Roblox clarified that this program expands beyond just Premium subscribers, targeting a much larger pool of spenders. The company believes this will lead to broader opportunities and higher earnings potential for creators, regardless of their game’s size or genre.

However, there is a 60-day holding period before payouts are added to a creator’s Robux balance—something Roblox says is necessary to verify genuine engagement and prevent fraud, similar to the legacy EBP model.

Importantly, there’s no cap on Creator Rewards earnings. Roblox emphasized that payouts will scale with the platform’s growth, meaning more user engagement equals more money in developers' pockets. This shift is part of a broader effort to improve monetization tools—last year alone, creators earned over $922 million through Roblox's DevEx program, and 2025 is on track to surpass $1 billion for the first time.

To maintain fairness, Roblox has also implemented strict policies against abuse. Misuse, such as using bots or encouraging alt accounts, can result in penalties or account removal.

While it’s still early days, the company says Creator Rewards will evolve based on feedback, with updates expected at Roblox Developer Conference (RDC) this September. Roblox encourages creators to explore the updated FAQs and track their metrics in the Creator Hub to get the most out of the new system.

That said, Roblox continues to be a powerhouse in the gaming world. With its reach extending to PC, mobile, Xbox, and now PlayStation as of October 2023, the platform has more tools and users than ever.

Games like Grow a Garden, which recently hit 21 million concurrent players, show just how massive a Roblox experience can become. As the Creator Rewards program rolls out, it’s clear that Roblox wants to push that momentum forward by giving creators more reasons to build, share, and earn.