Nintendo Reportedly Ramping Up Switch 2 Production to 25 Million Units

Nintendo is preparing to significantly "ramp up" production of the Switch 2, with the latest reports suggesting the company has asked suppliers to assemble as many as 25 million units by March 2026. The move comes as the console continues to "outperform expectations" and sets itself up for one of the strongest first-year sales runs in gaming history.

Switch 2 sales surge past 6M in one month as Nintendo targets 25M units by March 2026, setting sights on record-breaking demand.

According to a report from Bloomberg, people familiar with Nintendo’s plans revealed that the company is pushing its manufacturing partners to "increase output ahead of the holiday season." While Nintendo began assembling the Switch 2 toward the end of 2024, the final production numbers could still be adjusted depending on how demand shapes up during the critical shopping period.

The strategy makes sense when you look at the early numbers. Since its launch on June 5, 2025, the Switch 2 has already sold almost 6 million units worldwide in just its first month, as confirmed in Nintendo’s earnings report ending June 30. Both Japan and the U.S. accounted for around 2 million sales each within two months, making it the fastest-selling console in those regions.

Initially, Nintendo had set a target of 15 million units sold by the end of the fiscal year in March 2026. But with demand far exceeding expectations, that figure now looks conservative. Analysts had estimated sales of around 17.6 million units, but current shipping forecasts suggest Nintendo could comfortably hit 20 million units this fiscal year alone, with additional stock carrying over into the next.

Bloomberg also noted that Nintendo is backing this production push with increased marketing spend, ensuring the Switch 2 stays front and center for consumers heading into the holidays. Rising share prices in Tokyo further reflect investor confidence in the console’s momentum.

Of course, the real challenge for Nintendo will be managing its supply chain. Global trade policies and potential production bottlenecks could still impact how smoothly the company hits its ambitious targets. But if things go according to plan, the Switch 2 could set a new benchmark for first-year console sales, surpassing even the original Switch’s record-breaking run.