Sony Doubles Down on PS5 Exclusives With New "Only on PS5" Campaign
- Sagar Mankar
- 15 minutes ago
- 2 min read
Sony is making it clear that some of its biggest PlayStation games are staying off PC for good.
The company just released a new promotional video titled "Only on PS5," showcasing six major titles exclusive to the platform, including:
Wolverine
Ghost of Yotei
Gran Turismo 7
Saros
God of War: Laufey
Astro Bot
None of these games currently has a PC version announced, which makes the timing and tone of this ad pretty telling.
The narrator states: “These moments don’t happen anywhere else, so come and make the unthinkable happen, only on PS5.”
What's Behind Sony's Shift Away From PC Ports?
This isn’t exactly out of the blue. The ad comes months after Bloomberg reported that Sony was scaling back PC ports for its big single-player PlayStation Studios games. According to that report, online and multiplayer titles might still land on other platforms, but story-driven games would remain PlayStation exclusives.
Bloomberg’s Jason Schreier later revealed that PlayStation Studios head Hermen Hulst told staff in a town hall that “narrative single-player games will now be PlayStation exclusive.”
Sony began bringing single-player exclusives (timed exclusives) to PC around 2020, with titles like God of War, Horizon Zero Dawn, Ghost of Tsushima, Marvel’s Spider-Man, and The Last of Us making the jump.
By November 2025, Alinea Analytics estimated Sony had earned about $1.2 billion from PC ports, though a huge chunk came from multiplayer hit Helldivers 2, which sold over 12 million copies on Steam and brought in roughly $400 million.
As for why the PC strategy didn’t do better, possible reasons are beyond just financials. Contributing issues include technical problems at launch and the PlayStation account requirement, which was problematic since PSN is available in only about 70 countries. Although they later removed this requirement for some games, the change came too late.
Is Xbox Following a Similar Path?
Interestingly, Xbox seems to be moving in a somewhat similar direction. Since Asha Sharma took over as head of Xbox, the company has hinted at bringing exclusivity back for some first-party games.
At the Xbox Games Showcase in June 2026, Microsoft confirmed two games as permanent console exclusives, not timed exclusives:
Gears of War: E-Day (The Coalition), releasing October 6, 2026
Clockwork Revolution (inXile), planned for 2027
Chief Strategy Officer Matthew Ball later made it clear this wasn't a "one-off decision," and fans can expect a "reliable pipeline" of signature exclusives moving forward. Chief Content Officer Matt Booty described decisions as "case-by-case."
A July 2026 Bloomberg report pointed out that Microsoft wants more of its best titles to be exclusive, giving players a clearer reason to actually buy Xbox hardware, while still keeping the big multiplayer games available everywhere.
Under the previous Phil Spencer era, Xbox had leaned heavily into multiplatform releases to boost reach and add value to Game Pass. But softer hardware sales combined with fan pushback seem to have contributed to this partial reversal. That said, this isn't a full return to old-school exclusivity. It's being framed as selective, with certain flagship titles reserved for the platform while multiplayer-heavy games stay open to everyone.
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